WHAT TO SEE AND DO TAROUDANT?

Taroudant, often called "the little Marrakech," is a charming town located in the Souss-Massa region in southern Morocco. Known for its imposing adobe walls, bustling souks, and authentic atmosphere, Taroudant is a must-visit destination for those looking to experience Moroccan culture away from the hustle and bustle of larger cities.

History of Taroudant

Founded in the 11th century, Taroudant has played a crucial role in Morocco's history. Under the Saadian dynasty in the 16th century, the town became an important military base and a prosperous commercial center. Its fortifications, built to protect the town from invasions, testify to its strategic past and economic significance.

The Walls of Taroudant

The walls of Taroudant are one of its most iconic features. Stretching nearly 8 kilometers, they are punctuated by bastions and watchtowers. These well-preserved adobe walls offer a picturesque walk and magnificent views of the surrounding mountains. The town's five monumental gates, including Bab al-Kasbah and Bab al-Talouq, are remarkable examples of traditional Moroccan architecture.

The Souks and Handicrafts

The souks of Taroudant are famous for their authenticity and diversity. Unlike the more touristy markets of Marrakech or Fes, the souks of Taroudant are primarily frequented by locals. Here, you can find spices, Berber jewelry, carpets, pottery, and many other artisanal products. Assarag Square, at the heart of the town, is a lively place where merchants and artisans gather.

Culture and Heritage

Taroudant is deeply rooted in Berber culture. The town is a meeting place for the surrounding Berber tribes, making it a vibrant cultural center. The Salam Palace, a former palace of the pasha, is now a charming hotel offering a glimpse into historical luxury. Visitors can also explore the town's lush gardens and the ancient kasbahs scattered throughout the region.

Nature and Outdoor Activities

Surrounded by the Anti-Atlas mountains and the fertile plains of the Souss Valley, Taroudant is an ideal starting point for outdoor excursions. Hiking enthusiasts can explore the surrounding mountains, while the plains offer opportunities for bird watching and discovering local agriculture. Camel or 4x4 excursions are also popular for exploring the desert landscapes and nearby oases.

Gastronomy

The cuisine in Taroudant reflects the culinary riches of the Souss region. Traditional dishes include tajine, prepared with fresh local ingredients, couscous, and meat skewers. Moroccan pastries, such as gazelle horns and honey cakes, are also must-tries. Local restaurants and riads often offer cooking classes for those who want to learn the secrets of Moroccan cuisine.

Accommodation and Accessibility

Taroudant offers a variety of accommodation options, from traditional riads to luxury hotels. The town is accessible by road from Agadir, located about 80 kilometers away, and Agadir-Al Massira International Airport makes it easy for international visitors to reach. Local transportation, such as taxis and buses, are readily available for exploring the town and its surroundings.

Conclusion

Taroudant, the fortified town, is a destination that captures the essence of Moroccan culture with its rich history, authentic craftsmanship, and spectacular natural surroundings. Whether it’s getting lost in the souks, admiring the ancient walls, or exploring the picturesque landscapes nearby, Taroudant offers an unforgettable experience for travelers seeking authenticity and discovery.

If you need to drive a car in Taroudant, we suggest you choose the Ayoub luxry cars vehicle rental agency located in the city of Agadir and at the airport.